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Crafting Content Strategy with Sarah Vedas, an award winning marketing strategist. Just like a house needs a blueprint, your content strategy needs planning. Place your content items strategically—emotion, logic, and testing are the foundation. Remove biases, iterate, and align with market needs.
I often get asked about loyalty programs as I’ve managed many in various industries, from financial/banking, travel, to global retail brands. Two types of businesses are in focus here - subscription business and high frequency. Regardless of the type of business you are running, the foundation of loyalty is the same. However the differences are in how you engage, communicate, and deliver your value proposition.
Meet Bernice Chao, award winning Author and Advertiser. Throughout her career, she noticed a conspicuous absence of Asian voices in the advertising industry, and this led her to take action. She's the cofounder of Asians in Advertising, and in this episode, she shares why fostering this community has been inspiring and how they're paving the way for change.
Meet Jennifer Mellor, Chief Innovation officer. Our journeys are hardly linear and full of learning opportunities. We also meet some supportive, and some not so supportive people along the way. We took some time with Jennifer to discuss her path and what she’s learned, how she views mentorship, and what we can do to continue elevating one another, especially as women in business.
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What's critical is how you leverage data to demonstrate key points, keeping the messaging relevant to your audience.
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