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Sandra joins the amazing team at Arizona State University to share insights into her career, highlighting the importance of aligning consumer services, technology, and business objectives. She also discusses the rewards and challenges of leading a global team and the satisfaction of helping others achieve their goals. Discover how Sandra navigates the unknowns of entrepreneurship. Stay tuned for more from Sandra in our upcoming videos!
Sandra discusses her fascinating journey from psychology to business, including her transition to supply chain management and roles in client management. Sandra discusses her motivation for learning about human behavior and her passion for empowering others in this interview with ASU Psychology Department.
Effective content strategy starts with defining market fit and not being fearful of pivoting when data tells you what you don't want to hear. It can mean success vs. failure. She also discuss metrics such as OKRs and KPIs and how they help drive the right focus.
What's critical is how you leverage data to demonstrate key points, keeping the messaging relevant to your audience.
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